Behavioral Science Task Force
The Behavioral Science Task Force closely partners with funded studies to provide support and guidance on behavioral science aspects, review study protocols to ensure effective integration of behavioral science and consumer marketing principles and develop a framework to enhance engagement and adherence in FIM interventions. They also participate in developing a webinar series on behavioral science engagement strategies and marketing approaches, compiling the content into a handbook for FIM researchers, and create checklists for each touchpoint, including a customized protocol review form for the task force.
Kevin Volpp, MD
Cait Lamberton
Jessica Cohen
Shawn Dennis
Kelly L. Haws
Marissa King
Elizabeth Linos
Punam Keller
Julio Sevilla
Justin R. Sydnor
Peggy Liu
Joe Redden
Christian Saclier
Marissa A. Sharif
EJ Cheon
Krithya Karthikeyan
Health Care by Food Behavioral Science
Webinar Series
This series is designed to support researchers by exploring how behavioral science and marketing strategies can be integrated into Food Is Medicine research. To introduce the series, we invite you to watch our opening webinar, featuring task force chairs Dr. Kevin Volpp and Dr. Cait Lamberton, who provide an overview of the Health Care by Food initiative and the series’ goals and areas of focus.
Upcoming Webinars:
We're honored to feature a dynamic lineup of experts in behavioral science and marketing. Please register for the full series to receive updates and access to all upcoming LIVE webinars.
Webinar Schedule
| Date/Time | Topic | Speaker/Host |
|---|---|---|
| 2025 | ||
| April (recorded) | Introduction: Why Behavioral Science Matters for Health Care by Food (Video) |
Kevin Volpp, MD, PhD, FAHA Cait Lamberton, PhD, MBA |
|
May 6 (recorded) |
Deciding Between "Program Evaluation" and "Mechanisms Study" |
Justin R. Sydnor, PhD |
| June 3 (recorded) |
Behavioral science for recruitment and retention of study participants |
Elizabeth Linos, PhD |
| July 1 (recorded) |
Introducing the Be-Sci TIP: Quick-Turn Testing for Stronger Interventions |
Cait Lamberton, PhD, MBA |
| September 2 3:30 – 4: 30 pm ET |
Branding Your Program/Intervention: Why and Hows
Organizations of all types are recognizing and appreciating the power of branding. This talk will first outline some of the benefits of branding and its rationale, before providing specific guidelines in terms of branding “do’s and don’ts” to ensure that organizations derive maximum value from their branding efforts. Specific attention will be paid to “Food is Medicine" applications. |
Kevin L. Keller, PhD, MBA Punam Keller, PhD, MBA |
| September 15 3:30 – 4: 30 pm ET |
Marketing Insights about Food and Food Consumption
Because healthy eating is more a "wanting" or "doing" than a "knowing" problem, pleasure-based interventions that motivate people to eat better, or stealthily reduce portion sizes, tend to be more effective than interventions that focus on providing information. |
Pierre Chandon, PhD Julio Sevilla, PhD, MBA |
| October 7 3:30 – 4: 30 pm ET |
Policies related to health/food interventions | Peggy J Liu, PhD Kelly L. Haws, PhD, MBA |
| November 4 3:30 – 4: 30 pm ET |
Human Story Adoption: Food and Health | Shawn Dennis |
| 2026 | ||
| Jan 6 3:30 – 4: 30 pm ET |
Network and Peer Effects in Health Behaviors | Marissa King, PhD |
| Feb 3 3:30 – 4: 30 pm ET |
Adaptation, Satiety and Long-Term Behavior Change | Joe Redden, PhD, MBA |
| March 3 3:30 – 4: 30 pm ET |
Mechanisms of Achieving Sustained Behavior Change | Kevin Volpp, MD, PhD, FAHA |