Behavioral Science Task Force Roster
The Behavioral Science Task Force closely partners with funded studies to provide support and guidance on behavioral science aspects, review study protocols to ensure effective integration of behavioral science and consumer marketing principles and develop a framework to enhance engagement and adherence in FIM interventions. They also participate in developing a webinar series on behavioral science engagement strategies and marketing approaches, compiling the content into a handbook for FIM researchers, and create checklists for each touchpoint, including a customized protocol review form for the task force.
Kevin Volpp, MD
Cait Lamberton
Jessica Cohen
Shawn Dennis
Kelly L. Haws
Marissa King
Elizabeth Linos
Punam Keller
Julio Sevilla
Justin R. Sydnor
Peggy Liu
Joe Redden
Christian Saclier
EJ Cheon
Health Care by Food Behavioral Science
Webinar Series
This series is designed to support researchers by exploring how behavioral science and marketing strategies can be integrated into Food Is Medicine research. To introduce the series, we invite you to watch our opening webinar, featuring task force chairs Dr. Kevin Volpp and Dr. Cait Lamberton, who provide an overview of the Health Care by Food initiative and the series’ goals and areas of focus.
Upcoming Webinars:
We're honored to feature a dynamic lineup of experts in behavioral science and marketing. Please register for the full series to receive updates and access to all upcoming LIVE webinars.
Webinar Schedule
| # | Date/Time | Topic | Speaker/Host |
|---|---|---|---|
| 1 | April (recorded) |
Introduction: Why Behavioral Science Matters for Health Care by Food |
Kevin Volpp, MD, PhD, FAHA Cait Lamberton, PhD, MBA |
| 2 | May 6th 3:30 – 4: 30 pm ET |
Deciding Between "Program Evaluation" and "Mechanisms Study" | Justin R. Sydnor, PhD |
| 3 | June 3rd 3:30 – 4: 30 pm ET |
Recruitment and retention/reminders | Elizabeth Linos, PhD |
| 4 | July 1st 3:30 – 4: 30 pm ET |
Introducing the Be-Sci TIP: Quick-Turn Testing for Stronger Interventions | Cait Lamberton, PhD, MBA |
| 5 | September 2nd 3:30 – 4: 30 pm ET |
Branding Your Program/Intervention: Why and How | Kevin L. Keller, PhD, MBA Punam Keller, PhD, MBA |
| 6 | September 15th 10- 11 am ET |
Marketing Insights about Food and Food Consumption | Pierre Chandon, PhD Julio Sevilla, PhD, MBA |
| 7 | October 7th 3:30 – 4: 30 pm ET |
Policies related to health/food interventions | Peggy J Liu, PhD Kelly L. Haws, PhD, MBA |
| 8 | November 4th 3:30 – 4: 30 pm ET |
Human Story Adoption: Food and Health | Shawn Dennis |
| 9 | December 2nd 3:30 – 4: 30 pm ET |
Importing ideas from tech: AI in food consumption | Christian Saclier, MS |
| 10 | Jan 6th 3:30 – 4: 30 pm ET |
Network and Peer Effects in Health Behaviors | Marissa King, PhD |
| 11 | Feb 3rd 3:30 – 4: 30 pm ET |
Adaptation, Satiety and Long-Term Behavior Change | Joe Redden, PhD, MBA |
| 12 | March 3rd 3:30 – 4: 30 pm ET |
Mechanisms of Achieving Sustained Behavior Change | Kevin Volpp, MD, PhD, FAHA |
May webinar
- ● Tuesday, May 6, 2025 | 3:30–4:30 pm ET
- ● Title: Deciding “Evaluating Programs vs. Mechanisms”
- ● Speaker: Justin R. Sydnor, PhD
- ● RSVP: Webinar Registration - Zoom
This session will examine the important distinction between evaluating programs (whether an intervention works) and evaluating mechanisms (the underlying behavioral processes that explain why it works). Dr. Sydnor will share relevant examples from behavioral science and offer practical guidance for researchers seeking to apply these approaches in their study designs.
*All webinars in the series will be recorded and made available on our website following each session.